Networking in Surrey

Dean Faulkner
Dean Faulkner
  • Chobham
  • United Kingdom
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Are Sports Sponsorship Deals Wise Even in a Recession?

The outcry emanating from Westminster and other bastions of economic responsibility might lead the taxpaying citizen to think that sponsorship and event marketing is ineffective or even worse—wasteful . But as a fellow taxpayer, and as someone who has earned a living consulting with companies on how to "drive their business through sport," I can assure you that sponsorship and event marketing are not approached recklessly. The fact is, when properly planned, executed and measured, these are two…See More
Blog post by Dean Faulkner Dec 14, 2011
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UK women’s sport missing out on sponsorship revenue

A new study has revealed that sponsorship of women’s elite sport in the UK amounted to just 0.5% of the total market between January 2010 and August 2011.The report from The Commission on the Future of Women’s Sport indicated that sponsor spend on men’s sport accounted for 61.1% over the same period, with the remainder splashed out on mixed sports. The study, ‘Big Deal? The case for commercial investment in women’s sport’, revealed that there had been only a 0.1% increase in value in the…See More
Blog post by Dean Faulkner Nov 8, 2011
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The Advantages of Corporate Sponsorhip in the Community

Many organisations understand the importance of giving back to the communities in which they operate. These organisations, both large and small, recognize their responsibility to support their communities and those living within them. Corporate sponsorships can be substantial for large organisations but can also be very significant for a smaller business. Giving is relative and the small need of one organisation may be just as important as the large need of another. So whether your organisation…See More
Blog post by Dean Faulkner Jul 29, 2011
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Brand Marketers Are Missing Out

I have always found impressive individuals selling sponsorship, the level of knowledge I find usually greatly impresses me. Certainly there are a percentage of people selling sponsorship in a way that has turned off brand marketers so much that they sometimes will pay tens of thousands of dollars per year on software and/or agencies to avoid talking to them. The reality is however, there are many smart people with good ideas and value to offer that never get a hearing. Brand marketers miss out…See More
Blog post by Dean Faulkner Mar 30, 2011
1 Comment
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FREE Xmas Business Biscotti Morning, Wentworth Golf Club - followed by optional Lunch at Wentworth Club GU25 4LS

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December 13, 2010 from 10am to 12pm
Business Biscotti 'Merry Christmas' Morning at Wentworth Golf ClubNetworking with Business Biscotti is different. We want people to enter into meaningful business relationships and gain business, but also to put something back by participating and contributing to the Community, for the benefit of all of us. Business Biscotti is different from other networking organisations – as its philosophy is to SUPPORT neighbourhood marketing principles; ie to think globally but to do business…See More
Dean Faulkner is attending Keith Grover, Copywriter's event Dec 9, 2010
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How small businesses can use sponsorship effectively as part of their marketing mix

Sponsorship gives the impression that only international brands and high salary footballers can benefit from these strategies, but that couldn’t be farther from the truth.Sponsorship by its nature is a partnership opportunity for two organisations to create synergy. Synergy creates savings for both businesses and so should really be something every company should undertake – especially in an economic climate such as ours. Small businesses are even better organisations to undertake sponsorship…See More
Blog post by Dean Faulkner Oct 7, 2010
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FREE Business Biscotti Morning, Wentworth Golf Club at Wentworth Club GU25 4LS

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October 11, 2010 from 10am to 12pm
Business Biscotti at Wentworth Golf ClubNetworking with Business Biscotti is different. We want people to enter into meaningful business relationships and gain business, but also to put something back by participating and contributing to the Community, for the benefit of all of us. Business Biscotti is different from other networking organisations – as its philosophy is to SUPPORT neighbourhood marketing principles; ie to think globally but to do business locally.BOOKING - No need to book -…See More
Dean Faulkner is attending Keith Grover, Copywriter's event Oct 7, 2010
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Sponsorship Activiation...What is it?

The deal is done and the agreement is set. It is now time to bring the sponsorship to life. This is known as "activation" or sometimes leverage or implementation.Many marketers believe that activation is what the sponsorship is all about. In some circles it is viewed as so important as to have an activation strategy in place before seeking the right opportunity to sponsor.Activation includes any activity that is performed in conjunction with the sponsorship and requires resources above and…See More
Blog post by Dean Faulkner Sep 10, 2010
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How to make sponsorship work for you.

Sponsoring is a friendly way of marketing. It's much friendlier than advertising. When prospects are on the receiving end of your advertising they know that you are trying to sell them something. So naturally their guard goes up. They prepare to deflect your advertising assault. And they are looking for the fine print. They are searching for the lie in your claims. Mass market advertising can be the least effective form of marketing and it's very expensive. Sponsoring is perceived as a good…See More
Blog post by Dean Faulkner Sep 1, 2010
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LG Networking Morning, Mercedes Benz World, Weybridge at Mercedes Benz World, Weybridge KT13 0SL

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September 7, 2010 from 11am to 12:30pm
LG Networking Morning, Mercedes Benz World, WeybridgeCome and join us at the prestigious location of Mercedes Benz World, Weybridge for LG Networking.At each of these mixed networking events will be a compelling Speaker, who will be presenting on a subject that will assist you in growing your business. We are passionate about your success, so it makes sense to offer you opportunities that provide you with new insights and new resources to help you move your business forward. Build meaningful…See More
Dean Faulkner is attending Keith Grover, Copywriter's event Aug 24, 2010
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Blog posts by Dean Faulkner Aug 23, 2010
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Foxhills BBQ Evening (plus optional Golf!), Chertsey at Foxhills Resort & Spa, Ottershaw, Chertsey KT16 0EL

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September 21, 2010 from 4pm to 8pm
Golf & BBQ Evening at FoxhillsA round of golf - or a professional lesson? Or just networking and a great barbie?Join us for golf at 4pm on the Par 3 Manor Course (36 spaces available) or if you haven’t played or are new to the game why not join in a group lesson with our Resident Head professional Richard. (24 spaces). After fun on the golf course, a BBQ and networking will follow in the Summerhouse Restaurant.Guest Speaker - Foxhills Networking Facilitator Len Goss from Y and How Ltd.…See More
Dean Faulkner is attending Keith Grover, Copywriter's event Aug 23, 2010
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FREE Woking Means Business Exhibition at H G Wells Conference and Events Centre GU21 6HJ

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October 7, 2010 from 9:30am to 5pm
Woking Means BusinessDon't miss this year's Woking Means Business on 7th October - make a date in your diary now to attend.The event will be stacked with new ideas, products and services - crammed with inspirational speakers and expert consultants, keen to help and advise the hundreds of like-minded business people eager to meet, learn and grow their businesses. If you want to do business in and around Woking, this is the place to be!EXHIBIT: You can exhibit from as little as £240.00+VAT - see…See More
Dean Faulkner is attending Keith Grover, Copywriter's event Aug 23, 2010
0 Comments
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LG Networking Morning, Mercedes Benz World, Weybridge at Mercedes Benz World, Weybridge KT13 0SL

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August 10, 2010 from 11am to 12:30pm
LG Networking Morning, Mercedes Benz World, WeybridgeCome and join us at the prestigious location of Mercedes Benz World, Weybridge for LG Networking.At each of these mixed networking events will be a compelling Speaker, who will be presenting on a subject that will assist you in growing your business. We are passionate about your success, so it makes sense to offer you opportunities that provide you with new insights and new resources to help you move your business forward. Build meaningful…See More
Dean Faulkner is attending Keith Grover, Copywriter's event Aug 6, 2010
0 Comments
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What is sponsorship and why should a commercial organisation agree to sponsor a sporting event or club?

Simply put, it's the endorsement of a product or brand by an individual, team or event. A detailed definition comes from the International Chamber of Commerce. Sponsorship is:'any commercial agreement where a sponsor contractually provides financing or other support, in order to establish an association between the sponsor's image, brands or products, and a sponsorship property (club, event or athlete/player), in return for the rights to promote this association and/or certain agreed direct or…See More
Blog post by Dean Faulkner Aug 5, 2010
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Sponsorship: A Key to Powerful Marketing

Sponsorship is the fastest growing form of marketing although despite perception to the contary, it is still very much in its infancy, especially in the trade show arena. With this in mind, you can find unlimited opportunities to broaden your competitive advantage by increasing your credibility, image and prestige in sponsoring events attracting your target market.Some trade show promotional opportunities include sponsorship of the press room, an international lounge, a speaker or VIP room, an…See More
A blog post by Dean Faulkner was featured Aug 3, 2010
4 Comments

Profile Information

Business Name (the main name you trade under)
IML Sports Marketing
Type of Business
Marketing and Sponsorship Sports Focused
Tell Us About Your Business
IML Sports Marketing is a full service agency that works with brands, clubs, athletes and events within the sports sponsorship arena.

Whether working with internal marketing teams or as an independent resource IML is dedicated to providing what you need, as a rights holder or as an organisation looking to promote your brand and engage with your customer through the sports medium, with focus, energy and enthusiasm.

From rights creation and packaging to marketplace execution, we have the expertise and experience to make it happen. We provide a seamless extension to our clients’ commercial teams. We immediately become an asset and a partner that delivers results.

In a market in which global outlays on sponsorship reach huge numbers, the insights and expertise of our Commercial Partnerships Team enable rights holders to access the key players in the sponsorship market.

IML advises in sponsorship consultancy and activation. We specialise in the formulation of sponsorship packages that will achieve benefits for you and your organisation. We're specialists in sponsorship activation, making sure that all investments are leveraged to make an impact. Whether you are seeking to build brand awareness, educate your traditional consumers or connect with new consumers, our approach to activation will help you stand out in a crowded marketplace.
What Type Of Networking Events Are You Interested In?
Breakfasts, Evening, Free, Informal
Which Local Towns Are You Likely To 'Network' In?
Addlestone, Camberley, Chertsey, Cobham, Egham, Godalming, Guildford, Staines, Sunbury-on-Thames, Walton-on-Thames, Weybridge, Woking
Business Website Address
http://www.imlsportsmarketing.com
Contact me: Main email (you may prefer to enter using 'AT' instead of @ - eg keith AT freelancecopy.co.uk) plus any other Website or Blog URL, and business phone
dean@isogon-marketing.co.uk or 07841 974376
Which online or offline business networking groups do you belong to? (Please type 'none' if you're new to networking)
None

Dean Faulkner's Blog

Dean Faulkner

Are Sports Sponsorship Deals Wise Even in a Recession?

The outcry emanating from Westminster and other bastions of economic responsibility might lead the taxpaying citizen to think that sponsorship and event marketing is ineffective or even worse—wasteful . But as a fellow taxpayer, and as someone who has earned a living consulting with companies on how to "drive their business through sport," I can assure you that sponsorship and event marketing are not approached recklessly. The fact is, when properly planned,…

Continue

Posted on December 14, 2011 at 3:30pm

Dean Faulkner

UK women’s sport missing out on sponsorship revenue

A new study has revealed that sponsorship of women’s elite sport in the UK amounted to just 0.5% of the total market between January 2010 and August 2011.



The report from The Commission on the Future of Women’s Sport indicated that sponsor spend on men’s sport accounted for 61.1% over the same period, with the remainder splashed out on mixed sports. The study, ‘Big Deal? The case for commercial investment in women’s sport’, revealed that there had been only a 0.1%…

Continue

Posted on November 7, 2011 at 3:00pm

Dean Faulkner

The Advantages of Corporate Sponsorhip in the Community

Many organisations understand the importance of giving back to the communities in which they operate. These organisations, both large and small, recognize their responsibility to support their communities and those living within them.



Corporate sponsorships can be substantial for large organisations but can also be very significant for a smaller business. Giving is relative and the small…

Continue

Posted on July 29, 2011 at 11:00am

Dean Faulkner

Brand Marketers Are Missing Out

I have always found impressive individuals selling sponsorship, the level of knowledge I find usually greatly impresses me.



Certainly there are a percentage of people selling sponsorship in a way that has turned off brand marketers so much that they sometimes will pay tens of thousands of dollars per year on software and/or agencies to avoid talking to them. The reality is however, there are many smart people with good ideas and value to… Continue

Posted on March 30, 2011 at 9:30am — 1 Comment

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At 2:16pm on July 28, 2010, Keith Grover, CopywriterKeith Grover, Copywriter said…
Hi Dean

Good to meet you at Foxhills yesterday evening. Wine tasting is one of the moe civilised networking formats, in my opinion!

Thanks for taking up the 1 month's free trial Membership offer, and welcome to the Networking in Surrey community. I hope you find the site useful for planning your networking.

Best regards

K
 
 
 

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