Fraser Ritchie's Page

We have all read articles about the ‘Digital Revolution/Explosion’. We know ourselves how easy it is to be connected virtually everywhere. But have you really considered the effect this rapid smartphone/smarttv/tablet adoption is having on how your customers buy from your business?

These were the predicted online trends a good few years ago that are now a reality.

Consumers are…

They say only change is constent & when it comes to marketing even what you thought was the right blend of channels & propositions last year will be very different in 2012.

New opportunities pop up all the time but only those that start to gain some customer momentum become worth considering – having critical mass or ‘having more than half doing the same thing’ is what we used to say when stealing theories from quantum physics was the trend.…

With so many choices it’s hard to know what blend of today’s diversified marketing channels will drive your business. Keeping a constant eye on tracking & testing out new routes & propositions are obviously vital but where to start?

Here are 10 marketing tactics that I see consistently appear in the plans of the fastest growing companies. 

1.    Associate with someone…

This was originally published on my blog http://fjrcom.wordpress.com/ but I thought it a good introduction to the type of marketing help we offer to local businesses ie not full of jargon & something you can have a go at yourself!

Today the question is not whether you should have a website but rather, is it working hard to attract your…