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“Computer says no” is not the answer customers or supporters want to hear

There is a Little Britain TV sketch showing the funny side of what passes as customer/supporter service in modern Britain. Basically, it parodies the fact that many front line staff appear to have been totally disempowered when it comes to dealing with the public. 'I can't do anything as it's a system-generated decision...' is heard from call -centres all too frequently. This provokes two…See More

Blog post by Kevin Baughen Aug 11, 2011

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More ways to convince a sceptic - and that includes customers!

Harvard Business Review's Management Tips of the day on 21st July included '3 Ways to Convince a Sceptic'. Overall I agreed with two out of three but I honestly don't think that stroking egos works more than the first time you try it (unless your sceptic is unperceptive and…See More

Blog post by Kevin Baughen Jul 22, 2011

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Blog posts by Kevin Baughen Jun 29, 2011

5 signs your organisation isn't getting the best out of its people

Last week, I came across an interesting article written by Suzanne Lucas on the BNET site entitled "9 signs your HR manager is terrible". In a nutshell, it's about how a commercial HR function…See More

Blog post by Kevin Baughen Jun 22, 2011

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How to miss the point!

I don’t often openly rant in this blog as generally it’s not helpful or useful. I will therefore apologise in advance if what I’m about to say ‘bends’ my rule but please bear with me as there is a serious point for all commercial and not-for-profit marketing, communications and fundraising people here.In a recent edition of Third Sector magazine, I read with increasing annoyance the story of how the recruitment policies of a charity resulted in the withdrawal of a valuable, effective and…See More

Blog post by Kevin Baughen Aug 4, 2010

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Why the customer isn't always right

I earn my living helping charities and small businesses get better returns from their marketing and communications ideas. That means I spend a lot of time encouraging people to try and think and feel what their target audiences think and feel. Put themselves in their audiences' shoes, if you will. Sometimes we can do this intuitively or based on experience and sometimes we have to use research or some other means of gathering feedback. The tidal wave of digital media, especially social media,…See More

Blog post by Kevin Baughen Jul 22, 2010

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How charities create video campaigns that truly stand out and don't cost a fortune

In last week's blog I suggested that a good way to get your awareness-raising and client-focused messages across with greater impact was to let others tell your stories for you. Contrary to popular opinion, many successful charities and public services use video considerably better than businesses to convey their messages. Sure, there are quirky B2B campaigns like the US-scientist…See More

Blog post by Kevin Baughen Jun 25, 2010

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Why you should let others tell your story for you

Whether marketing tools are being used for commercial or non-profit aims, one of the 'given' rules of the last few years is that society (ie; our target audiences) is just too sophisticated to take anything we say at face value. Whether our message is 'buy these', 'donate here' or simply 'trust us', the amount of rational and emotional evidence required to prove to the audience why they should act has increased significantly. By evidence, I don't mean pages and pages of statistics and…See More

A blog post by Kevin Baughen was featured Jun 21, 2010

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Why you should let others tell your story for you

Blog post by Kevin Baughen Jun 15, 2010

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How harmless are idioms in your communications?

The team at BNET UK posted one of my favourite articles of 2010 so far, on this subject. We all hear (and dare I say use) clichés and idioms every now and then and I'm sure most of us dismiss them as just that. But how often do we think about the ramifications of some of these glib approaches in a real world context like work or volunteering?The BNET team's top 10 were:…See More

Blog post by Kevin Baughen May 21, 2010

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Integrating social media, emarketing and your other plans isn't easy... but it's very worthwhile

Following recent discussions with a 'stressed' marketing team last week, I wanted to suggest a few tips on how to integrate e-marketing and social media. There seems to be a lot of worry around having to manage too many different streams of communication with key audiences. Understandably, the growing number of communication routes can seem a bit daunting but the key is to not use all of them for everybody!Here are my suggested tips on how to get the best balance between these types of…See More

Blog post by Kevin Baughen May 10, 2010

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Investment in social media set to rise – and so it should

I think we can safely say that choices regarding social media are no longer about “should we or shouldn’t we”, but “how do we use it to best effect?”Just a few Facebook statistics show how important these channels can be, and this is only one media platform:In 2009 Facebook passed 350 million active usersThere are now more than 5.3 billion fans across the various causes and organisations listedMore than 70% of users are outside of the USA (so the rationale that it’s just the Americans who like…See More

Blog post by Kevin Baughen Feb 11, 2010

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Kevin Baughen is now a member of Networking in Surrey Feb 10, 2010

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Profile Information

Business Name (the main name you trade under): Bottom Line Ideas

Type of Business: Real world marketing and communications ideas and training

Tell Us About Your Business: We help charities & small businesses meet their marketing, campaigning & fundraising objectives. How? We help create & deliver innovative marketing & communications strategy & activity plans, all linked to real-world objectives to ensure real-world results.

We specialise in finding the best mix of marketing tools to get results. This includes branding, online, social media, direct marketing, finding & retaining customers, PR etc.

No fluff, no jargon, no 'typical' consulting.

Get in touch on 07753 864778 begin_of_the_skype_highlighting 07753 864778 end_of_the_skype_highlighting or info@bottomlineideas.com

What Type Of Networking Events Are You Interested In?: Breakfasts, Conferences, Evening, Free, Fundraising, Informal, Lunch, Seminars, Speed Networking, Workshops

Which Local Towns Are You Likely To 'Network' In?: Banstead, Dorking, Earlswood, Epsom, Esher, Ewell, Guildford, Horley, Kingston, Leatherhead, Oxted, Redhill, Reigate, Weybridge

Business Website Address: http://www.bottomlineideas.com

Contact me: Main email (you may prefer to enter using 'AT' instead of @ - eg keith AT freelancecopy.co.uk) plus any other Website or Blog URL, and business phone: info@bottomlineideas.com

Which online or offline business networking groups do you belong to? (Please type 'none' if you're new to networking): Linkedin
Facebook
twitter

What's A Good Business Lead For You?: 1. An SME business, social enterprise or charity that needs to make its investment of time and money in marketing and communications activity work harder to generate better real world results.

2. Any individual or organisation that needs to be more confident or better at presenting or public speaking

Kevin Baughen's Blog

Humans are essentially social creatures and we like to share our stories - particularly the scary or bad ones
When bombarded with too many or too few marketing messages, we often rely on recommendations made to us by people we know and trust
Social media hasn't replaced verbal WOM communications but it has…

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Posted on June 29, 2011 at 10:00am — 2 Comments

5 signs your organisation isn't getting the best out of its people

Last week, I came across an interesting article written by Suzanne Lucas on the BNET site entitled "9 signs your HR manager is terrible". In a nutshell, it's about how a commercial HR…

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Posted on June 22, 2011 at 11:37am

Comment Wall (7 comments)

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At 1:52pm on August 4, 2010, Wendy Chamier said…: Hi Kevin - good to connect - pls do get in touch if any opportunities arise!
Best regards
Wendy

Website and Internet marketing Consultant
www.wendychamier.co.uk
www.twitter.com/wendychamier

At 8:49am on August 2, 2010, Richard Francis said…: Thanks for the connection - pls feel free to get in touch vis-a-v-vis your comment.

Kind regards
Richard
www.boardroombreakthrough.com

At 11:21am on July 31, 2010, Keith Grover, Copywriter said…: Feel free to run any strapline requirements by me, and I'll see if I can make any useful suggestions...

K

At 6:33pm on July 30, 2010, Annie Heggie said…: Thanks for connecting :-)

Have a great weekend

A

At 6:30pm on July 30, 2010, Keith Grover, Copywriter said…: Absolutely Kevin - doors open up all the time if you listen for opportunity knocking! Is that a mixed metaphor, I wonder?

Have a great weekend...

K

At 3:03pm on July 23, 2010, David Simpson said…: Hi Kevin - I've responded directly by email - await your reply.
Regards,
David Simpson. MCIM, MLIA(Dip)
Mainstream Marketing UK Ltd
0845 201 0070
07788 426066
www.msm-uk.co.uk
www.twitter.com/MSMUK

At 7:57pm on February 10, 2010, Keith Grover, Copywriter said…: HiKevin

Thanks for joining us, and welcome to the Networking in Surrey community. I hope you find the site useful in planning your networking diary. The penguin gets in free as it satisfies our junior height criteria.. :-)

Best regards

K