The pre start-up phase could be the most important time of your business life.
You'd be surprised at the number of prospective businesses decide on the legal status of their venture, open bank accounts, rent premises BEFORE they have done the necessary research and determined whether their idea makes financial sense and importantly after the initial set-up, whether they have created a viable commercial proposition.…Continue
Online + Offline = Oneline. A Straight Line...
Yesterday, a perfect example of the straight line connection between online and offline behaviour was shown on a TV news programme. Christmas sales were in full flight and the interviewer was speaking to a shopper who was using an app on his smartphone to read QR codes and barcodes to gather product and pricing information.
First the offline link in the…Continue
Webinar Presentations – 12 Tips for First Timers
If you’re reading this the chances are your boss has asked you to give your first webinar presentation. Either that or you’ve witnessed the rapid growth of webinars and want to grasp this fantastic opportunity to put your message across. Either way, it’s a presentation format with its own challenges and rewards. Mastering the challenges will produce an attractive and effective…Continue