All Blog Posts (766)

Top Tips for Exhibitors

With the Chamber’s Business Expo coming up in October, we have again been looking at how our exhibitors can make the most of their stands. Exhibiting at shows can be a great way to get your business in front of hundreds of local businesses in just one day and typically at the same cost as an advert in your local newspaper. It should therefore be a simply way to engage with your customers and build your…

LEARN2LOVE LinkedIn - Today's FREE Tip from Keith...

Sharing valuable content on LinkedIn is a great way to help others and demonstrate your expertise - a win-win way to get yourself noticed and respected by your networking connections.

HOW TO ADD A VISUAL - Photo, Graphic or Video - to your LinkedIn Post:

1. Go to your Home Page on LinkedIn and at the top you'll see 'Start a post'.  I…

Business networking is a fantastic way to grow your business - if you're reading this, there's a good chance you already understand that. There are a lot of ways to get the most from networking.. and a few to avoid to maximise the results of your efforts. Here are my top 5 networking misnomers and some suggestions on how to avoid them. Of course there is no "one size fits all" approach, but here are some thoughts to ponder:

1. The Business Card "thrust"…

People are our most precious resource, people don’t work for money - they follow leaders, we have all heard this for years.  It is one of those things that is not a new concept.

What is new - is the sudden reopening of the UK economy has meant that the surge…

We are so very grateful to have a such a thriving therapy and hypnotherapy practice in our home-town of Farnham….but unfortunately that can also means things like our studio blog and social media posts appear to be somewhat neglected!…

Enhance Your Social Media & Marketing With Canva

Which Social Media Platform To Post On?

It's a pretty busy, crowded, noisy virtual space out there in social media land. Where do you tend to lurk?  Diluting yourself across too many platforms can be exhausting (believe me I’ve been there), especially when you aren’t clear on your marketing message and where your ideal clients hang…

THE WORLD’S BIGGEST, NEVER-ENDING, FREE NETWORKING EVENT!

Networking event Organisers get very excited about attendee numbers - ‘Great meeting – 45 in the room today!’ (45 Elevator Pitches? NO THANKS!)

They’ll NEVER match the 700 MILLION at the Global LinkedIn Meeting, running 24/7/365 -and

EVERYBODY’S THERE ...

‘Transactional Networkers’ complain they never meet ‘senior corporate decision-makers’ out…

You may already have a Marketing Manger or a Marketing Director, but to hire someone at CMO level, someone with 20 years marketing experience, is going to cost you an average of £100,000 in salary. 

That’s nearly £400 every working day, before all the additional costs of employment.

But how many days a month is that CMO really adding that level of value?

For many businesses, it’s better to employ that person just for a few days every…

“You’ll never be able to define the culture here.”

So said a senior executive to me at a former employer of mine. I took it as a challenge: he’d laid down the gauntlet, I wanted to be able to define it.

Why?

Because I’d been brought in to the business in a newly formed Head of Talent role. It was my job to devise…

During the lock down I have been looking at companies that have succeeded. In this new reality companies that have embraced digital have been really successful – those that have not embraced online are suffering.

It got me thinking – how many companies aren’t online? How many are on-line but with a poor website – or not accepting payments. Or accepting them in a bad way.

It surprised me. Less than two thirds of UK small business have a website.…

At the beginning of the virus lockdown, Sutton CAB had a problem of how to keep their contact centre up and running.

CEO Steve Triner asked the contact centre staff if they would be prepared to work from home taking calls on their mobile phones.  Most of the contact centre…

IS YOUR PROFILE ‘FROZEN IN TIME’?

When did you last update your LinkedIn Profile? (Please don’t say ‘ages ago’ – or ‘no idea’!)

A LINKED IN PROFILE IS NOT JUST FOR CHRISTMAS...

It’s for LIFE! Your Profile - ‘the website of…

HATS OFF TO LINKEDIN...

...for the NEW ‘Name Pronunciation’ feature – BUT it may clash with another NEW feature (for the solution, read on)...

A ROSE BY ANY OTHER NAME...

...would smell as sweet (Romeo & Juliet Act II Scene 2) but getting somebody's name wrong rarely smells…

Confused?  Want to know what each of these tools do?  Then read on….

Working with one of my clients recently, it became clear to me how confusing it is to get your head around these products, what they do and what you should use for what.  Cue great blog post idea!

In my latest blog,  I have explained what…

In 2020 https://cressive.com/ and I are aiming to launch Guildford SEO.

It's a non-profit network / meetup of digital marketers in the Sussex / Surrey / Hampshire / London areas, with…

Calling all small businesses....

Do you want to know more about Search Engine Optimisation? What it is and how you can make it work for your business?

In my latest eBook, I share my SEO Top Tips on how to get you found online! Sign up via the link below and you will automatically receive a copy.

SEO Top Tips eBook…

Omni Local's John Gower has created this helpful Guide to using the Zoom virtual meeting platform, and asked me to share it with you... enjoy!

Please CLICK HERE to download it…

"In the coming days, we will make 16 LinkedIn Learning courses available for free including tips on how to: stay productive, build relationships when you’re not face-to-face, use virtual meeting tools (Microsoft Teams, Skype, BlueJeans, Cisco Webex and Zoom), and…

The world’s business community is currently reacting to the COVID-19 pandemic in various, different ways. One of those is that all but essential commercial and military aircraft are being grounded for the foreseeable future with wide and varied consequences.

This is not the first time this has happened. On September 11^th 2001, there…