All Blog Posts (758)

You may already have a Marketing Manger or a Marketing Director, but to hire someone at CMO level, someone with 20 years marketing experience, is going to cost you an average of £100,000 in salary. 

That’s nearly £400 every working day, before all the additional costs of employment.

But how many days a month is that CMO really adding that level of value?

For many businesses, it’s better to employ that person just for a few days every…

“You’ll never be able to define the culture here.”

So said a senior executive to me at a former employer of mine. I took it as a challenge: he’d laid down the gauntlet, I wanted to be able to define it.

Why?

Because I’d been brought in to the business in a newly formed Head of Talent role. It was my job to devise…

During the lock down I have been looking at companies that have succeeded. In this new reality companies that have embraced digital have been really successful – those that have not embraced online are suffering.

It got me thinking – how many companies aren’t online? How many are on-line but with a poor website – or not accepting payments. Or accepting them in a bad way.

It surprised me. Less than two thirds of UK small business have a website.…

At the beginning of the virus lockdown, Sutton CAB had a problem of how to keep their contact centre up and running.

CEO Steve Triner asked the contact centre staff if they would be prepared to work from home taking calls on their mobile phones.  Most of the contact centre…

IS YOUR PROFILE ‘FROZEN IN TIME’?

When did you last update your LinkedIn Profile? (Please don’t say ‘ages ago’ – or ‘no idea’!)

A LINKED IN PROFILE IS NOT JUST FOR CHRISTMAS...

It’s for LIFE! Your Profile - ‘the website of…

HATS OFF TO LINKEDIN...

...for the NEW ‘Name Pronunciation’ feature – BUT it may clash with another NEW feature (for the solution, read on)...

A ROSE BY ANY OTHER NAME...

...would smell as sweet (Romeo & Juliet Act II Scene 2) but getting somebody's name wrong rarely smells…

Confused?  Want to know what each of these tools do?  Then read on….

Working with one of my clients recently, it became clear to me how confusing it is to get your head around these products, what they do and what you should use for what.  Cue great blog post idea!

In my latest blog,  I have explained what…

In 2020 https://cressive.com/ and I are aiming to launch Guildford SEO.

It's a non-profit network / meetup of digital marketers in the Sussex / Surrey / Hampshire / London areas, with…

Calling all small businesses....

Do you want to know more about Search Engine Optimisation? What it is and how you can make it work for your business?

In my latest eBook, I share my SEO Top Tips on how to get you found online! Sign up via the link below and you will automatically receive a copy.

SEO Top Tips eBook…

Omni Local's John Gower has created this helpful Guide to using the Zoom virtual meeting platform, and asked me to share it with you... enjoy!

Please CLICK HERE to download it…

"In the coming days, we will make 16 LinkedIn Learning courses available for free including tips on how to: stay productive, build relationships when you’re not face-to-face, use virtual meeting tools (Microsoft Teams, Skype, BlueJeans, Cisco Webex and Zoom), and…

The world’s business community is currently reacting to the COVID-19 pandemic in various, different ways. One of those is that all but essential commercial and military aircraft are being grounded for the foreseeable future with wide and varied consequences.

This is not the first time this has happened. On September 11^th 2001, there…

For over 10 years Networking in Surrey (NiS) has provided a free resource helping local business people to optimise their networking activities.

We now have more than 2,300 Members, and listed over 100 face-to-face meetings around the county each month - until now!

Now meetings are moving…

If you aren’t part of a company where you all work remotely, chances are you occasionally work from home, or while you’re offsite with customers.

Between 2012 and 2016, flexi-time has risen by 12.35 per cent; and data from the Office of National Statistics (ONS) has revealed that the number of UK workers who have moved into remote-working has increased by nearly a quarter of a million over a decade.

Currently, over 4 million people in the UK work remotely, according to TUC, that…

It’s crucial to have a skilled Office 365 administrator, even in small businesses, who can manage staff members licence and configure security options correctly, so your business is GDPR compliant. Unless you have in-house staff with proper training, it’s worth considering outsourcing this management task.

Included in Office 365 is a…

We all want our children to feel good about themselves. Right?

Constantly spinning lots of plates, means exhausted mums are sometimes impatient.

However, when they slow down and stop moving so fast, they let the moments last and increase their patience.

When they are patient they model good listening, empathy and compassion.

And are more present with their kids.

Who then feel valued, seen, and…

The average business electricity bill has increased from £590.15 to £755.80 since Jan 2016 and looks set to continue increasing. This is driven by more expensive fuel, increased distribution costs and rising green taxes.

Data sources: Ofgem and the Department for Business, Energy & Industrial Strategy. RPI…

“…I was ghosted this morning…”

Admittedly these were not the words I expected when I met with a friend for a beer and asked how he was doing.  He works for a recruitment agency in Guildford and at that moment he was licking his wounds and in need of liquid therapy.  I may not have been expecting his words, but likewise, they didn’t…

Today I attended my first networking (Fabulous Women's group in Weybridge) to be honest I didn't know what to expect or how i would fit in?

But I really enjoyed my time there and all the people who attended are lovely. I am not a great speaker when standing up in front of people, but I did OK (got a little tongue tied) but I didn't feel awkward.…