An increasingly common form of promotional activityeven at local and grassroots level is sponsorship.
However there are many kinds of sponsorship:
• Television and radio programme sponsorship (e.g. Cadbury’s sponsor broadcasts of Coronation Street). The increasing fragmentation of television in the UK through new digital channels is providing many more opportunities for sponsorship of this kind
Added by Dean Faulkner on August 23, 2010 at 11:00 — No Comments
When I decided to become self employed in 1993, I had no idea what to expect. Eighteen years in the banking sector is still a fond memory although the wheeler-dealer side of this essential service sector has swung too far with the bonus culture. High risks and high rewards which almost floored two of the major five.
An American client gave me some extraordinary good…Continue
Added by Aernout Fabius on August 17, 2010 at 17:30 — No Comments
Make sure your My Page profile on NiS is up to date and looks good. Here are a couple of pointers...
NiS TOP TIP: Enhance your NiS profile listing with a brief descriptor of the business you’re in - there's only room for one or two words. Go to My Page, then click Manage My Page, and then click Profile. In the Full Name box you can have up to 32 characters, including…Continue
May I suggest that comments posted to someone's wall are good, as long as it is restricted and used only as a commendation or a general reference to encourage trust, confidence and business referrals between members.
All other communications should be sent as a direct NiS message AFTER you have "connected as friends" or by private email.
Regards etc, Arnie Fabius
Added by Aernout Fabius on August 16, 2010 at 16:49 — No Comments
Added by Steve Bridger on August 11, 2010 at 13:52 — No Comments
Simply put, it's the endorsement of a product or brand by an individual, team or event. A detailed definition comes from the International Chamber of Commerce. Sponsorship is:
'any commercial agreement where a sponsor contractually provides financing or other support, in order to establish an association between the sponsor's image, brands or products, and a sponsorship property (club, event or athlete/player), in return for the rights to promote this association and/or…Continue
Added by Dean Faulkner on August 5, 2010 at 10:29 — No Comments
On Tuesday 3rd August 2010 I am/was planning my trip to Slough to see a new client.
Environmentally friendly approach - is it worth it?
Rather than taking two cars, I will be travelling back from Slough in Berkshire, via Paddington to Wimbledon to meet another new client.
Sponsorship is the fastest growing form of marketing although despite perception to the contary, it is still very much in its infancy, especially in the trade show arena. With this in mind, you can find unlimited opportunities to broaden your competitive advantage by increasing your credibility, image and prestige in sponsoring events attracting your target market.
Some trade show promotional opportunities include sponsorship of the press room, an international lounge, a…Continue