Know any one over 50 trying to start their own business in the South East? Suggest they join the Silver Academy…
Added by Keith Grover, NiS Founder on September 29, 2010 at 21:57 — No Comments
Added by Suzy Rigg on September 28, 2010 at 20:46 — No Comments
The deal is done and the agreement is set. It is now time to bring the sponsorship to life. This is known as "activation" or sometimes leverage or implementation.
Many marketers believe that activation is what the sponsorship is all about. In some circles it is viewed as so important as to have an activation strategy in place before seeking the right opportunity to sponsor.
Activation includes any activity that is performed in conjunction with the sponsorship…Continue
Added by Dean Faulkner on September 10, 2010 at 10:25 — No Comments
As the parent of two children who were both told by teachers to 'help the less…Continue
Added by Suzy Rigg on September 6, 2010 at 20:39 — No Comments
Sponsoring is a friendly way of marketing. It's much friendlier than advertising.
When prospects are on the receiving end of your advertising they know that you are trying to sell them something. So naturally their guard goes up. They prepare to deflect your advertising assault. And they are looking for the fine print. They are searching for the lie in your claims. Mass market advertising can be the least effective form of marketing and it's very expensive.
Added by Dean Faulkner on September 1, 2010 at 9:27 — No Comments