Networking in Surrey

September 2010 Blog Posts (6)

We have a growing membership here............but how many of your contacts have you met?

There is something inherently comfortable isn't there about belonging to a group like this. One thing in common is that we all share the same geography; we all are familiar with towns of those we meet work or live in and may have heard of the organisations they work for.

Whilst many of us…

Added by Andrew Widgery on September 30, 2010 at 13:00 — 2 Comments

Hi-ho, Silver!

Know any one over 50 trying to start their own business in the South East? Suggest they join the Silver Academy…

My thanks to NiS Members Andrew Widgery and Len Goss for alerting me to this great scheme to help mature entrepreneurs to become self employed, perhaps because they’re…


Added by Keith Grover, NiS Founder on September 29, 2010 at 21:57 — No Comments

What makes a good writer?

The hallmarks of a good writer are fairly easy to distinguish. A good writer pulls you into their world. Without cliché or hyperbole, you want to know what they think or feel, you are hanging on to their every word, losing track of time. The most important thing is their voice in your head and how easily this voice stimulates your mind and emotions. You may agree or disagree with the words, but they compel you to read on, you follow the simple written construction, as the children followed the… Continue

Added by Suzy Rigg on September 28, 2010 at 20:46 — No Comments

Sponsorship Activiation...What is it?

The deal is done and the agreement is set. It is now time to bring the sponsorship to life. This is known as "activation" or sometimes leverage or implementation.

Many marketers believe that activation is what the sponsorship is all about. In some circles it is viewed as so important as to have an activation strategy in place before seeking the right opportunity to sponsor.

Activation includes any activity that is performed in conjunction with the sponsorship…


Added by Dean Faulkner on September 10, 2010 at 10:25 — No Comments

The Classroom Experiment: A Documentary

Professor Wiliam

As the parent of two children who were both told by teachers to 'help the less…


Added by Suzy Rigg on September 6, 2010 at 20:39 — No Comments

How to make sponsorship work for you.

Sponsoring is a friendly way of marketing. It's much friendlier than advertising.

When prospects are on the receiving end of your advertising they know that you are trying to sell them something. So naturally their guard goes up. They prepare to deflect your advertising assault. And they are looking for the fine print. They are searching for the lie in your claims. Mass market advertising can be the least effective form of marketing and it's very expensive.

Sponsoring is…


Added by Dean Faulkner on September 1, 2010 at 9:27 — No Comments

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