This seems very obvious, but it still surprises me how many business owners take it for granted that they are providing their target market with what they want.
Yet if that was the case you could reasonably expect to own that market and have very little competition!
So reflect for a while on who your ideal customer is and what they, with none of your knowledge or…Continue
Added by Neil Canty on December 24, 2012 at 12:30 — No Comments
Just read an interesting article by Gabriella Griffith on the London Loves Business website:
From sweatworking to sorting out your LinkedIn page - networking is an essential element in your career progression
Peddling furiously on his…Continue
Added by Keith Grover, NiS Founder on December 20, 2012 at 20:30 — No Comments
But is what employees get up to underneath the mistletoe any business of an employer? And how should you react, faced with evidence of fighting, allegations of sexual harassment, or other…
Added by Mara Thorne on December 17, 2012 at 10:00 — No Comments
I've posted links to the blog of my long-time contact Gerry McGovern, widely recognised as a world authority on how customers use websites, and what they are really looking for when they reach your site.
His latest post hits the spot (as usual!) and chimes perfectly with what I tell my clients when they are asking me to revamp and 'sex-up' their sites. There are common misconceptions that web surfers go…Continue
Added by Keith Grover, NiS Founder on December 3, 2012 at 14:24 — No Comments