Networking in Surrey

2/3’s of brand owners are already on the Digital Train – are you?

The Society of Digital Agencies in partnership with Econsultancy, polled 651 new media executives. Well over 2/3’s  confirmed they are in the process of adapting their marketing operations in light of the ever evolving digital marketplace.

A few weeks ago I wrote about being on the Digital Train. This latest US research highlights just how important it is to have a digital strategy. Here are some of the highlights;

  • Teams are being reorganised around consumer segments
  • Social learning is being spread throughout the organisations
  • Social listening is being integrated into traditional research
  • Voice of the customer groups are being built
  • More resources are being allocated to digital capabilities with digital marketing expenditure being increased v 2011
  • Increased emphasis is being placed on corporate blogs, apps, digital brand management , measurement, mobile websites & social media marketing

"The things that we learn from our interaction with people via reviews and online forums really help us understand what consumers ... feel are the really pertinent issues around consumer electronics," said Matthew Moller, senior manager for customer engagement at Samsung Electronics.

Now is a very good time to start developing your digital strategy.

I say this because the market appears to be levelling out of its dive, according to the latest CBI quarterly report. Combine this with the  fairly lean time that’s been experienced by the digital  outsourcing community & there are opportunities to get on the Digital Train at off peak rates!

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