Networking in Surrey

4 Vital Reasons To Blog For Small Businesses

Updating Your Website Weekly Could Save Time, Money & Also Generate More Business.

  1. Updating your site – even if you are using it as an online brochure – is probably the most powerful and the most cost effective way of attracting new leads and sales whatever your sector or size of business.

    A few hours a week spent writing a blog could triple* the number of visitors to your site on average per month. How long and how much would it cost you to attract this many people to your business through conventional networking, social media ads, paid-per-click campaigns and other marketing activities? 

    Read the proof with our real life case study or see highlights at the bottom of this page.

  2. Fresh, original and relevant content such as a blog on your site helps build trust with not only new users but also your existing customers. Targeted content demonstrates who you are and what you do. It means web visitors are more likely to buy from you or use your services.

  3. The content – once written – can be re-packaged in social media campaigns, email marketing, newsletters and so on to further enhance your online reach.

  4.  Regular content can help you be found higher up in the search engines’ natural listings for your target keywords and phrases – Google tends to favours sites with fresh, original and relevant content.

A few hours a week keeping your site updated even if you are using it as an online brochure, could make your marketing spend go further than you realise. 

Case Study Experiment – The Evidence Fresh Content Works For Generating Leads/Sales

So what would happen to a website that stopped publishing weekly quality content? We were involved in an experiment in February 2017 and March 2017.

The website generally has over 2000 visitors a month. It operates in a very competitive field and sells high ticket items.

1 Jan – 28  2017 vs 1 Feb – 28 Feb 2017

visitor numbers 1-jan-28

You can see in the first month when weekly blog writing stopped there was a drop of 7.78% in user numbers.

More worrying, if we compare February’s figure against two average months for this website – October 2016 and November 2016, a downward trend is obvious.

1 Oct – 28 Oct 2016 vs 1 Feb – 28 Feb 2017

visitor-numbers-1-oct-28-1-feb-28

The number of users down 15.76%.

1 Nov – 28 Nov 2016 vs 1 Feb – 28 Feb 2017

visitor-numbers-1-nov-28-1-feb-28

The number of users down by 16.80% when compared to November 2016.

Where Traffic Came From

1 Jan – 28 Jan 2017 vs 1 Feb – 28 Feb 2017

aquisitions 1-jan-2017-28-jan-2017-vs-1-feb-28-feb-2017http://www.upperhanddigital.co.uk/wp-content/uploads/2017/04/aquisi... 300w" sizes="(max-width: 415px) 100vw, 415px" />

Traffic from social media down by nearly 11%. This was only the first month of the experiment when weekly blog writing had stopped but social media activity was increased (by another agency).

Unfortunately, March figures were worse.

The number of users was down by – 24.24% (compared to November’s figures).

1 Nov – 30 Nov 2016 vs 1 Mar – 30 Mar 2017

analytics-nov-2016-march-2017

And sales (down by 50%) for both February and March.

The experiment has now finished and the site is being updated again with weekly blogs.

 *These are results we have typically seen based on working with many SMEs for years but it can also depend on how well sites work from a technical and user point of view. Competition can also be a factor.

-----------------------------------------------------------------------------------

Don’t have time or know what to write?

We get it. We’re here to help by working with you as part of your team whatever your business. The reason our strategies work is because we really understand our clients’ businesses. You can see our content examples here.

If we can help you – even to advise – with your website content, then please do get in touch:

info@upperhanddigital.co.uk | 01372 300106 | 07799 701526

We’re one of the leading SEO copywriting and digital marketing specialists in Surrey, Sussex and London. We’re also trusted.

Views: 1

Add a Comment

You need to be a member of Networking in Surrey to add comments!

Join Networking in Surrey

This Month's Sponsors (Links)

These NiS MEMBERS help us keep NiS free for you! Click the ads for info and offers...

Power Up My Profile (PUMP)! Get your LinkedIn Profile up to All-Star status and optimised to bring you new connections and more business - book in now!

Meet David Reavely on NiS...

With a diploma in nutritional medicine, PE teacher turned Food Detective’ Dave Reavely detects food intolerances and identifies how your diet and lifestyle affect your health, weight and fitness - and what to do about it! Click for details

Meet John Gower on NiS...

Local Networking Works! Start boosting your business TODAY... Please click the ad for details

Networking is the most cost-effective and powerful way to grow your business! Discover how to make it work better for you at this informal and fun workshop...

Meet Keith Grover on NiS..

MyTeam Network takes all your networking to the next level by addressing the space between meetings - it's 'joined-up networking for grown-up people'!

Become a Sponsor and promote your business by taking an ad  - seen by over 2,000 Members, 1,500 unique visitors with 6,000+ pageviews every month...

"Thanks for getting Google on my side! It's  so nice when you can see a return on your investment."
Emma Selby Farnham Hub

Sean Usher Interviews Keith Grover Part 1 &2...

WATCH A VIDEO of Keith telling Sean Usher all about NiS

$10,000 value World Tour 2016 ticket to ride... get on board now!

© 2017   Created by Admin.   Powered by

Badges  |  Report an Issue  |  Terms of Service