Networking in Surrey

Customer research on steroids: How Amazon took business into Sci-Fi territory

Like it or not, Amazon have taken retail by storm. There are many reasons for this and I could do a whole essay on everything from their cheap prices to their superb customer service. Instead I want to talk about how they took customer research and the internet and put them together in a way that changed how businesses work forever.

Have you heard of split testing? Before you ask, no it’s not taking a single spoonful of banana and ice cream and deciding whether you want it or not.

It basically boils down to making two different versions of your web page and showing each version to half of your customers. If one of them gets a better result you go with that one.

Amazon built their website by taking these principles to a frightening degree. This article  outlines how they tested and modified their ‘add to shopping cart’ buttons alone.

The changes they made seem tiny, but they used the fact that they could split their audience over the course of a day or so to see what would get better results, then they would take that result and test it again and again until they had one of the best converting websites out there.

This method sounds incredibly complicated and expensive, but it’s actually possible to do it for free. Google Analytics offers tools that let you split test your website, and MailChimp lets you A/B test your emails to people.

Customer research is all about finding exactly what works, this just takes it to the next level by testing it as you go.

Here is a great tutorial from Copyblogger on how to get started on split testing and whether you should be worrying about that part yet or not. (Simple answer: probably not. You would need thousands of customers rolling through your pages to get a clear answer quickly. So you should focus on building your audience before any of that.)

Split testing is just one of the tools bigger companies use to enhance their websites, but the basic principles apply to even the smallest businesses. I hope you end up looking at split testing in the future to take your business to the next level of success.


Build your business and make your customers happy. Call us now on +44 (0) 7711 934 331 and we will build your customer loyalty.

Views: 27

Add a Comment

You need to be a member of Networking in Surrey to add comments!

Join Networking in Surrey

This Month's Sponsors (Links)

These NiS MEMBERS help us keep NiS free for you! Click the ads for info and offers...

Meet David Reavely on NiS...

With a diploma in nutritional medicine, PE teacher turned Food Detective’ Dave Reavely detects food intolerances and identifies how your diet and lifestyle affect your health, weight and fitness. Click for details

Meet John Gower on NiS...

Local Networking Works! Start boosting your business TODAY... Please click the ad for details

Meet Paul Webster on NiS...
 Meet 100's of local business leaders, Council members and the media to raise your profile, generate new leads & win business directly or via partnerships & joint ventures... Stands are selling fast - so call Paul now on 07778 836405

Meet Simon Royston on NiS...Discovering Talent is Our Talent. Founded as a solution to the current recruitment realities The Recruitment Lab has become the preferred choice for organisations seeking a recruitment partner with intelligence and the ability to deliver.Meet Ian Lovelace on NiS... 
There are a number of ways in which your home, savings and business are vulnerable to attack. We’re here to safeguard these hard earned assets for you and your family, using simple but effective strategies - Call Ian now on 07989 500 230

Meet Keith Grover on NiS...

Read our free daily GLOBAL NETWORKING NEWS & TIPS...

MyTeam Network takes all your networking to the next level by addressing the space between meetings - it's 'joined-up networking for grown-up people'!

Become a Sponsor and promote your business by taking an ad  - seen by over 2,000 Members, 1,500 unique visitors  with 6,000+ pageviews every month...

"Thanks for getting Google on my side! It's  so nice when you can see a return on your investment."
Emma Selby Farnham Hub

Sean Usher Interviews Keith Grover Part 1 &2...

WATCH A VIDEO of Keith telling Sean Usher all about NiS

© 2019   Created by Admin.   Powered by

Badges  |  Report an Issue  |  Terms of Service