Networking in Surrey

Landing Pages - 4 tips to avoid conflict

We’ve all seen both good & bad landing or sign up pages on our digital travels.

However how often have you taken the time to consider what makes a good experience v a bad one?

Take a look at this chart;

Top tips to manage the natural landing page conflicts

There is often a very fine balance between capturing as much information as the business requires compared to what the user is willing to divulge to receive the benefit the business is offering.

As a business here are 4 tips to help get the balance right;

1. Set defaults to your preferences – generally people are lazy & will leave tick boxes alone if they are pre-ticked.

2. Don’t be pushy – only ask for the information you actually need & bracket answers eg age 35 – 44

3. Following the group is reassuring – show how many people have signed up already or if you are just starting include a few customer testimonials

4. Don’t strangle the impulse – keep users informed eg step 2 of 3

Above all put yourself in the shoes of your customer & reassure them that what they are giving you will be worth what you are about to give them.

In fact apply this to all your digital marketing & you won’t go far wrong!

Views: 77

Add a Comment

You need to be a member of Networking in Surrey to add comments!

Join Networking in Surrey

Member Sponsors (Links)

These NiS MEMBERS help us keep NiS free for you! Click the ads for info and offers...

Meet David Reavely on NiS...

With a diploma in nutritional medicine, PE teacher turned Food Detective’ Dave Reavely detects food intolerances and identifies how your diet and lifestyle affect your health, weight and fitness. Click for details

Meet John Gower on NiS...

Local Networking Works! Start boosting your business TODAY... Please click the ad for details

Meet Tracy Hampton on NiS...

IT Administration & Project Management, Asset Management, Helpdesk Software,Website hosting, Design, Backup, Security and SEO - for all the IT Services your business needs, please call Tracy to talk it through, without obligation!

Meet David Simpson on NiS...

We are an established and professional outbound telemarketing company delivering all your telemarketing requirements whilst establishing a rapport & relationship with your customers.Call now, or email

Read our free daily GLOBAL NETWORKING NEWS & TIPS...

Meet Keith Grover on NiS...MyTeam Network takes all your networking to the next level by addressing the space between meetings - it's 'joined-up networking for grown-up people'!

Become a Sponsor and promote your business by taking an ad  - seen by over 2,300 Members, 1,500 unique visitors  with 6,000+ pageviews every month...

"Thanks for getting Google on my side! It's  so nice when you can see a return on your investment."
Emma Selby Farnham Hub

Sean Usher Interviews Keith Grover Part 1 &2...

WATCH A VIDEO of Keith telling Sean Usher all about NiS

© 2020   Created by Admin.   Powered by

Badges  |  Report an Issue  |  Terms of Service