Networking in Surrey

Marketing for professionals - Do you have a web site? What is its purpose?

reetings fellow professionals on this fine Autumn Friday morning.

So, we all have a website, don’t we?

Why do we have it?

What is its purpose?

Does your website look the same and say the same as everyone else in your industry?

I appreciate that my questioning is slightly facetious but at the end of the day, your web site ought to be at least another sales tool, and probably the hub for all your marketing efforts.

 So if that is true, and we know from previous blogs, the positive effects on our business from

  • Customer Centric Marketing
  • Testimonials

  • Knowing your customer

  • Asking good questions


Why is it then, so many professional companies settle for their web site looking like an electronic sales brochure which does not answer the questions posed by prospect customers?


I appreciate that it is different for retail companies who wish to sell directly from their website, but shouldn’t we as professional companies at least,

a).           Show the customer we can solve his problems?


b).          Provide corroboration of our professionalism via Customer testimonials?

Relax! I am not going to critique your individual web sites , and I appreciate that some of you have already embraced these aims. 

However even if you have, have you done enough to convince the prospect clicking on your web site that you can solve his problem better than your competition?

When you get a moment in your busy day, read your web site again as if you were your prospect.  

Check it on your phone as well to see how it looks in a mobile format.


Does it give the prospect a good experience?


Does it leave him or her with your core message?


It is your shop window, it should be designed to the focus of all your other marketing, which in turn is designed to drive traffic to your web site so prospects read your core message.

I hope that you find this useful.

If you would like to discuss it with me please contact me on 01883 333352.  

Best regards,


Views: 47

Add a Comment

You need to be a member of Networking in Surrey to add comments!

Join Networking in Surrey

This Month's Sponsors (Links)

These NiS MEMBERS help us keep NiS free for you! Click the ads for info and offers...

Meet David Reavely on NiS...

With a diploma in nutritional medicine, PE teacher turned Food Detective’ Dave Reavely detects food intolerances and identifies how your diet and lifestyle affect your health, weight and fitness. Click for details

Meet John Gower on NiS...

Local Networking Works! Start boosting your business TODAY... Please click the ad for detailsMeet Simon Royston on NiS...Discovering Talent is Our Talent. Founded as a solution to the current recruitment realities The Recruitment Lab has become the preferred choice for organisations seeking a recruitment partner with intelligence and the ability to deliver.Meet Ian Lovelace on NiS... 
There are a number of ways in which your home, savings and business are vulnerable to attack. We’re here to safeguard these hard earned assets for you and your family, using simple but effective strategies - Call Ian now on 07989 500 230

Read our free daily GLOBAL NETWORKING NEWS & TIPS...

Meet Keith Grover on NiS...MyTeam Network takes all your networking to the next level by addressing the space between meetings - it's 'joined-up networking for grown-up people'!

Become a Sponsor and promote your business by taking an ad  - seen by over 2,300 Members, 1,500 unique visitors  with 6,000+ pageviews every month...

"Thanks for getting Google on my side! It's  so nice when you can see a return on your investment."
Emma Selby Farnham Hub

Sean Usher Interviews Keith Grover Part 1 &2...

WATCH A VIDEO of Keith telling Sean Usher all about NiS

© 2019   Created by Admin.   Powered by

Badges  |  Report an Issue  |  Terms of Service