Most people's purchases influenced by social networks

My thanks to NiS Member Michael Oon for flagging up this Telegraph article on Linked In http://ow.ly/2gLm5. It's a great reminder to be well connected online as well as offline - and to gather testimonials from your customers to publish on your website!

Comment by Aernout "Arnie" Fabius on July 28, 2010 at 15:24: The telegraph does make a valid point, because a recommendation from a friend or a trusted business colleague is an excellent pointer in the right direction. Speaking for myself, I have learned to appreciate the recommendations given, but I usually tread carefully, because I am the guy who buys the product or service and it is unfair to blame others if I have made the wrong purchase.