This article by Paul Nathanson is a great little reminder of how easy it is to lose your reputation (and customers!) through PR blunders...
Time to take stock of the worst PR gaffes in 2014 and announce the naffTA Awards from PNPR. So, who showed the greatest skill in torpedoing their reputation?
Shame on you, supermarkets! Through your poxy poultry you could fill Wembley Stadium three times with victims of campylobacter, the food-poisoning bug. Every year. So said, the Food Standards Agency.
Worst offenders, reported the FSA, were The Co-op (73% of chickens contaminated), followed by Waitrose, Sainsbury's and Morrisons (all at 69%). If these major retailers want to rescue their reputation, they better clean up their chicks: poisoning 280,000 customers a year is not good for business.
Film producer Scott Rudin wins this year's award hands down by insulting Hollywood Royalty - Angelina Jolie. He emailed a friend, describing her as 'a spoilt brat with limited talent'. So, Scott, say goodbye to working again with Angelina, husband Brad Pitt or any of their gilded circle of friends, including George Clooney. And write 1,000 lines: never email anything which could come back to bite you when it's leaked or hacked...
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