Networking in Surrey

Showing Customers That You Understand Their Needs - the Power of Testimonials



Welcome to my second BLOG on the subject of marketing for professional companies.  I hope that you find it useful.

In my first BLOG, I talked about the importance of making current and future customers believe that you understand what they need.  


This is key to driving sales, and should be the main driver in our marketing.


So how do we do it?


The obstacle we face is that all of our competitors will tell the client that they understand the client’s needs, even if they demonstrably do not.


Clients therefore find it hard to differentiate between professionals, and can easily assume that we are “all the same” leading them to differentiate purely on price.


So if clients don’t believe us, who do they believe?


To be honest, because they cannot tell us apart, and think that we all work to the same standards, level of expertise and business acumen, the only people they truly believe is each other!


That is why testimonials are so powerful – our social behaviour is under pinned by gaining knowledge and recommendations from people just like us.  Trip Advisor has built a whole business around customer recommendations and the success or failure of hotels, restaurants etc are decided by customer reviews in the virtual World.


How many have you collected from your happy clients? Do you include them in your prospecting e mails and letters? Are you maximising the power of the third party voice to promote your business?


Prospective customers are far more likely to get validation from a testimonial from Mr. X saying how brilliant you were at taking care of his problem (particularly if it is the same problem as your prospect)


Make sure you ask your happy customers if you can share their views, and then use it everywhere you can in your marketing – web site, letters, e mails, flyers, presentations.


It really will set you apart from your competitors.


Happy hunting, and feel free to contact me if you would like to discuss any of this in greater detail.

Colin Mico


Views: 3

Add a Comment

You need to be a member of Networking in Surrey to add comments!

Join Networking in Surrey

This Month's Sponsors (Links)

These NiS MEMBERS help us keep NiS free for you! Click the ads for info and offers...

Meet David Reavely on NiS...

With a diploma in nutritional medicine, PE teacher turned Food Detective’ Dave Reavely detects food intolerances and identifies how your diet and lifestyle affect your health, weight and fitness - and what to do about it! Click for details

Meet John Gower on NiS...

Local Networking Works! Start boosting your business TODAY... Please click the ad for details

Meet Julia Britten on NiS

Powered by WordPress, our simple drag and drop software makes it easier than ever to create your business website - 14 day free trial and then only £15 + VAT per month

Meet Stephen Morgan now on NiS...

Athena HR Consulting makes life easier for small businesses in providing expert, tactical and on the spot advice to clients on Employment Law and Generalist HR issues as and when they arise in a professional and friendly manner

Meet Paul Webster on NiS...

Exhibit and be seen by hundreds of local business leaders, Council leaders, the media and other major stakeholders - or visit for free and attend our free seminars!

Meet Sue Winters on NiS

HR Fundamentals for Managers, 1 day course. Learn the basics of employment law, arming you with an HR toolkit of knowledge and practical advice to deal confidently with people management challenges.

Meet Keith Grover on NiS..

MyTeam Network takes all your networking to the next level by addressing the space between meetings - it's 'joined-up networking for grown-up people'!

Become a Sponsor and promote your business by taking an ad  - seen by over 2,000 Members, 1,500 unique visitors  with 6,000+ pageviews every month...

"Thanks for getting Google on my side! It's  so nice when you can see a return on your investment."
Emma Selby Farnham Hub

Sean Usher Interviews Keith Grover Part 1 &2...

WATCH A VIDEO of Keith telling Sean Usher all about NiS

$10,000 value World Tour 2016 ticket to ride... get on board now!

© 2017   Created by Admin.   Powered by

Badges  |  Report an Issue  |  Terms of Service