Networking in Surrey

Up date – Lose one of your largest customers!

Up date – Lose one of your largest customers!

AH4964We only discussed this the other day but it’s happened to Bakers Pork Farms, a Dorset based business where they lost a major customer costing more than half the workforce their jobs.

Your best customers are your competitors’ number one target prospects, protect against losing them to ensure this doesn’t happen to your business.

Just think of the consequences if you did!

It proves the point yesterday’s blog, you can achieve this by getting closer to your customer and developing a better understanding and appreciation of their business, its needs and challenges. As a result, you are more likely to identify and exploit revenue and profit opportunities and less likely to be the last to know that you have lost a customer’s business.


Many businesses fall into the trap of developing an operation which becomes overly dependent on one customer. This may seem advantageous when everything is running smoothly, but could lead to failure if the ‘big customer’ pulls the plug.


There are many reasons why companies switch suppliers which were discussed in a previous blog on this issue


You are best to have a larger and more diverse customer base to provide a buffer against individual customer whims. After all, these customers are in business to make profits for them NOT to support you.


It best to ensure that no single customer accounts for more than 20-25% of sales, whilst the loss would be painful it would not necessarily be fatal.


Call 01276 537 282 today for an informal no obligation discussion about your business or complete our online enquiry form, we’ll be in touch.

Views: 26

Comment by Keith Grover, NiS Founder on March 11, 2010 at 23:17
Sound advice Andy - thanks for this post. There's a lesson for us all to communicate more effectively with all our customers, and not have all our eggs in one basket...

I lost a large customer - a major UK tour operator, part of XL Airways, which went bust a couple of years ago. I'd been working with them for many years before XL bought them out, and within two years they were gone. Sometimes these things are beyond your control, but it's still bad news when it happens... so spread the load!
Comment by Andy Hamer on March 12, 2010 at 7:54
Losing a customer can be beyond your control, however, if you acknowledge that your business is vulnerable because you have one large customer you must diversify find more. If one of your customers is bought out then you know what's happened in this case with others so prepare and engage find out who is responsible in the new organisation and if you are so reliant on a single customer you need a contract that gives you some protection ie notice period.

Just do everything to make sure your not the last person to hear the bad news.

Add a Comment

You need to be a member of Networking in Surrey to add comments!

Join Networking in Surrey

This Month's Sponsors (Links)

These NiS MEMBERS help us keep NiS free for you! Click the ads for info and offers...

Meet David Reavely on NiS...

With a diploma in nutritional medicine, PE teacher turned Food Detective’ Dave Reavely detects food intolerances and identifies how your diet and lifestyle affect your health, weight and fitness. Click for details

Meet John Gower on NiS...

Local Networking Works! Start boosting your business TODAY... Please click the ad for details

Meet Paul Webster on NiS...
 Meet 100's of local business leaders, Council members and the media to raise your profile, generate new leads & win business directly or via partnerships & joint ventures... Stands are selling fast - so call Paul now on 07778 836405

Meet Simon Royston on NiS...Discovering Talent is Our Talent. Founded as a solution to the current recruitment realities The Recruitment Lab has become the preferred choice for organisations seeking a recruitment partner with intelligence and the ability to deliver.Meet Ian Lovelace on NiS... 
There are a number of ways in which your home, savings and business are vulnerable to attack. We’re here to safeguard these hard earned assets for you and your family, using simple but effective strategies - Call Ian now on 07989 500 230

Meet Keith Grover on NiS...

Read our free daily GLOBAL NETWORKING NEWS & TIPS...

MyTeam Network takes all your networking to the next level by addressing the space between meetings - it's 'joined-up networking for grown-up people'!

Become a Sponsor and promote your business by taking an ad  - seen by over 2,000 Members, 1,500 unique visitors  with 6,000+ pageviews every month...

"Thanks for getting Google on my side! It's  so nice when you can see a return on your investment."
Emma Selby Farnham Hub

Sean Usher Interviews Keith Grover Part 1 &2...

WATCH A VIDEO of Keith telling Sean Usher all about NiS

© 2019   Created by Admin.   Powered by

Badges  |  Report an Issue  |  Terms of Service