Networking in Surrey

Ways to Subtly and Easily Enhance your Brand Identity by Getting Creative

This week we listened to Becky for the 10-minute slot informing us of ‘Ways to Subtly and Easily Enhance your Brand Identity by Getting Creative’ from Abstract Print & Design.



  • Icons can be used to separate different areas of your business whilst keeping a consistent brand
  • A more visual way to represent your services
  • Make it clear for your customers to understand what you offer
  • Provides more personality for your brand
  • Can update a brand instantly and can create a modern feel
  • Another added element that your customers will recognise and remember you for
  • ICONS CAN BE USED FOR MARKETING MATERIALS – they can add an extra design element that customers will be drawn to


  • Avatars of you and your team can bring a personal touch to your brand
  • They can help reinforce what service you offer – for example if you’re a in the trade industry you could be carrying tools
  • They can make your business more approachable
  • They can add an element of fun to encourage interaction between your business and your customers


  • An infographic could portray the way your business works or you explain your services
  • They catch your customers eye – your customers are more likely to take in the information through a visual form instead of a paragraph of text
  • They’re universal and can be used on printed marketing material as well as online
  • Infographics can be used to reinforce a brand, simply because they are so visually appealing


  • Elements of the logo could be used faintly across the background to create something more visually eye-catching
  • Something as simple as a dotted line under every title, arrows or having the website in a block down the bottom can help the customer recognise your brand instantly and draw them in before they’ve even read anything


  • Find a style and stick to it, use the same fonts, use your colours, use your logo and carry it all out in the same tone of voice


I this is something that you would like to explore in more detail then contact us at also, take a look on our website

Our next Yateley Networking meeting is on Wednesday 7th June, for future dates go to

Views: 4

Add a Comment

You need to be a member of Networking in Surrey to add comments!

Join Networking in Surrey

This Month's Sponsors (Links)

These NiS MEMBERS help us keep NiS free for you! Click the ads for info and offers...

Meet David Reavely on NiS...

With a diploma in nutritional medicine, PE teacher turned Food Detective’ Dave Reavely detects food intolerances and identifies how your diet and lifestyle affect your health, weight and fitness - and what to do about it! Click for details

Meet John Gower on NiS...

Local Networking Works! Start boosting your business TODAY... Please click the ad for details

Meet Julia Britten on NiS

Powered by WordPress, our simple drag and drop software makes it easier than ever to create your business website - 14 day free trial and then only £15 + VAT per month

Meet Stephen Morgan on NiS...

Athena HR Consulting makes life easier for small businesses in providing expert, tactical and on the spot advice to clients on Employment Law and Generalist HR issues as and when they arise in a professional and friendly manner

Meet Tricia Woolfrey on NiS...

Tricia Woolfrey is a coach, trainer, consultant, wellness practitioner, author & former Global HR Director... Click this ad now to find out how Tricia can help you grow your business!

Meet Antonio Falco on NiS...

The Sales Book from The Sales Director... email now to buy your copy of my new book - 'Stop Pitching Start Selling' - for only £8.45 incl. P&P - and click the ad to download my brochure!

Meet Martine Robins on NiS...

The HR Dept Woking provides outsourced HR support for small to medium sized businesses in and around the Woking area who typically do not have their own HR person and help them with their people strategies and challenges.

Meet Gavin Flaxman on NiS...

Do you find health insurance confusing? At WPA, we believe it should be simple and transparent - so please contact Gavin Flaxman, Polycare Limited, local WPA Healthcare Partner(Central/SE Surrey) for advice.

Meet Keith Grover on NiS..

MyTeam Network takes all your networking to the next level by addressing the space between meetings - it's 'joined-up networking for grown-up people'!

Become a Sponsor and promote your business by taking an ad  - seen by over 2,000 Members, 1,500 unique visitors  with 6,000+ pageviews every month...

Coffee shops for business people to meet, become friends, share, support and gain skills for their business - become a crowdfunding investor at any level you choose! Click the ad to find out more...

"Thanks for getting Google on my side! It's  so nice when you can see a return on your investment."
Emma Selby Farnham Hub

Sean Usher Interviews Keith Grover Part 1 &2...

WATCH A VIDEO of Keith telling Sean Usher all about NiS

$10,000 value World Tour 2016 ticket to ride... get on board now!

© 2017   Created by Admin.   Powered by

Badges  |  Report an Issue  |  Terms of Service