What’s the big deal with LinkedIn this time?
Well, as we speak LinkedIn is undergoing another big makeover - remember how radically it changed when Microsoft bought it for $26 billion? (Now that was a big deal!) So, if you haven't got your Profile up-to-date and optimised to be easily found (either on LinkedIn or in a Google search) by prospects looking for what you offer, now is the perfect time to put that right in the new format. It's rolling out across the platform as we speak!
Don’t worry - you can still find your ideal customers using LinkedIn's powerful search features – they are available even with a free account if you know where to look!
And another thing...
Hate to mention a four-letter word at this point - but here goes... GDPR! OK, not a word as such, but a bit of a curse for every business, kicking in on 25 May (right after the Royal Wedding).
You'll have plenty to deal with in managing your critical customer and prospect data compliantly, but at least If you use LinkedIn to communicate with connections across your networks, you won't need to hold all their data yourself too - they're voluntarily sharing it with everybody on the platform. I confidently predict that LinkedIn will be more heavily used than ever as a result, which is good news if you're up to speed on the platform.
There's plenty of help and advice online about using LinkedIn effectively in your business, so have a look around using Google to find out how to make the new-look LinkedIn your winning hand!
Alternatively, take a look here at my Learn2Love LinkedIn Workshops on Thursday 19 April in Cobham... saving time and enjoying learning as you network! Missed them? Keep an eye out for future sessions listed here on Networking in Surrey...
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